3/3/2023 0 Comments Cat ninja wanted book 4![]() So it's a really cool episode and you're going to enjoy my guest. We're going to talk about how when COVID hit, they formed an agency and ramped it up to over $4 million and sold it, during COVID. Jason: What's up, agency owners? Jason Swenk here. SubscribeĪpple | Spotify | iHeart Radio | Stitcher | Radio FM Growing an Agency Fast to Over $4 Million and Selling Quick Head over to ninjacat.io/masterclass to enjoy an exclusive offer for podcast listeners. Ninja Cat: Today's episode is sponsored by Ninja Cat, a digital marketing performance management platform where you can unify your data, create beautiful, insightful reports and presentations that will help you grow your business. He encourages others to give themselves a chance step outside what they know and learn something new that they can implement in their business from an unexpected source. He makes sure to have participants from different types of businesses in his masterminds and sustains there's always nuggets that you can pull from other industry practices that might not exist in a niche that you're opening, like what he has learned about hiring from the hotel space. Hollis believes in taking knowledge from other industries into your own. Finally, figuring out how to set expectations of timeline, having a written document with a timeline that the client can reread instead of emailing you questions. However, there are some things they would do differently a second time around: setting a flat fee and, instead of complicated spreadsheets just telling the client “here’s the number that came in, this is our cut,” would save a lot of time. They also let clients use the work they were creating and focused on the 10% that drove revenue. People who knew they needed to be told how to market this product. ![]() Even then, our guest says, they took people who were so product-focused that we were going to get the content and the angles they needed. This agency had the advantage of having a group of companies whose product they trusted. How can you make things simpler for you? First of all, don’t just take a good deal. And of course, under this model he was working with clients, not for them. He spent on setting up all the automation and tracking and found someone to handle that. The offer included podcast interviews, email lists, and content sites. So he got ready to work under a performance-based model. ![]() There was already a business relationship and he knew their products and believed in them. Once they were canceled because of this new situation, he realized he had a perfect opportunity to offer a new service that would offer value to members of his mastermind. Before the pandemic, Hollis was organizing many in-person events. In this interview, he talked about the process of building and growing an agency to over $4 million and then selling it, all during a pandemic. This model quickly grew and he ended up selling it before actually having to fully build an agency. During this time of cancellations and being stuck at home, Hollis thought of a way to add value to the members during this new situation and started to offer a series of services with a performance-based model. ![]() Since his business relied on many in-person events, it was quite affected by the Covid 19 pandemic and subsequent restrictions. Hollis Carter is an entrepreneur and avid skier who, after founding many companies in his career, recently became the co-founder of the Baby Bathwater Institute, a membership-based community of entrepreneurs with a focus on cultivating natural, mutually beneficial relationships. ![]()
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